Unlike Microsoft's Kinect, which is a mass market consumer product, the Basler ToF camera is intended for industrial use and industrial customers. This means it will be available for a much longer period and has been designed for robustness and stability. Its lifecycle will also be managed with industrial customers in mind, including timely announcements before phase-out and last time buy deadlines. Consumer products such as the Kinect by contrast sometimes disappear overnight, without any promise of a successor product.